Why Direct Link?

Since 1995, Direct Link has been Canada's leading provider of invoiced based foodservice analytics for the Canadian landscape.

We help our clients understand the market place, measure market performance, support category management analytics, quantify business opportunities, and make informed decisions.

Market Planning

We are a valuable resource for understanding the foodservice industry today to help plan for tomorrow:

Market sizing and sales share by region
Trending product styles, flavours, and packaging formats
Benchmark share and distribution performance against competitors
Follow pricing tactics and their regional impact for better informed pricing decisions
Use Direct Link in fact-based sales presentations to key customers

Category Management

Quantify your business opportunities by using Direct Link data through various scopes:

Supplier

Supplier Share / Growth Rate
Competitive Advantage / Key Strengths
Brand Positioning
Key Product Attributes
Marketing Objectives and Strategies

Innovations

Category Trends / Issues
New Product Development
Regional Differentiation
Product Technology
Food Safety

Market

Category Size and Growth
Brand vs. Private Label
Regionality
Key Brands / Competitors
Market Trends

Operator

Target Business Segments
Key Segment Requirements
Drivers of Growth
Marketing Strategies and Tactics
Revenue Potential

Opportunity Identification

Leverage Direct Link's information and insights to determine opportunities in the market:

Allocate resources across your portfolio of products more effectively
Develop new products to take advantage of emerging trends
National and Regional RFPs
Branded & Private Label SKU optimization

Sales and Brokers

Create strategic market plans using insights based on actual foodservice operator purchases:

Drive volume and margin initiatives
Justify capital investment and staffing plans
Ground business investment